The company that can manage two types of customers: customers "real" customers "virtual." Customers 'real' are individuals, that is, are those playmates who may approach your company and the products you buy factories. Customers 'virtual', however, workers are not physically exist but you can make purchases. When you create a new company, especially if a new player is unlikely to get shopping customers "real" since the beginning the products we make are not as competitive (both in price and quality) as may exist in the market for other companies already established in the same sector to which your company belongs. But there are customers 'virtual' if you buy even if your product is not competitive, to get these latest purchases is to invest in merchandising.
The first step in order to sell to workers is to buy merchandise, or gift. The merchandising functions for the point system, as happens with the transportation, construction, machinery, etc. This means that for every unit you purchase merchandising X will get points based on the quality of the product you purchase.
The higher the quality of the gifts, merchandising more points you get.
To buy merchandise you have two paths:
Through the market:
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